Joe Rogan, the American comedian, podcaster, and UFC color commentator's unique and unconventional passion and approach has a lot to teach us. Joe embodies and is a big believer in mental models to achieve your goals, including discomfort is the way to happiness and pain is what builds character. And our personal favorite; the best thing in life is to work hard and you get what you deserve.

Rogan started working for the Ultimate Fighting Championship (UFC) as an interviewer and color commentator. In December 2009, Rogan launched a free podcast with his friend and fellow comedian Brian Redban. By August 2010, the podcast was named The Joe Rogan Experience and entered the list of Top 100 podcasts on iTunes. The podcast features an array of guests who discuss current events, political views, philosophy, comedy and hobbies. On May 19, 2020, Rogan announced that he had signed a multi-year licensing deal with Spotify, worth an estimated $100 million USD, making it one of the largest licensing agreements in the podcast business.