The idea of a ‘Moonshot’ was based on the JFK speech in 1962 that launched an ambitious space program. A moonshot today is a bold and ambitious plan: almost an impossible mission. Going hand in hand is the idea of Moonshot thinking.

In 1962, when John F. Kennedy spoke at Rice University on the nation’s space effort, he famously said, “We choose to go to the moon, not because it is easy, but because it is hard… because the goal organizes and measures the best of American energy and skill.”