The Moonshots Podcast takes a stroll down Madison Avenue to look at some of the most innovative brands on the planet. We start this series with contrarian approach of Yvon Chouinard the founder of Patagonia.
Join us as we reflect on product innovation and sustainable business growth from a reluctant business man - Yvon Chouinard.
We also have a special guest, the author Patrick Hanlon. Patrick has written a masterpiece book on branding and community - Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future.
Listen to the show
SHOW CLIPS
A-BLOCK - ORIGINS
Entrepreneurs are like Juvenile Delinquents
First Product - Solving Problems
Oh No! I’m a Businessman
Origin of Patagonia Brand
B-BLOCK - PURPOSE
Dual Mission - Great Product/Do Little Harm
Cradle-to-Cradle Polyester
Natural, Sustainable Business Growth
C-BLOCK - PHILOSOPHY & PEOPLE
Hire Responsible, Let them Surf
Autonomy as a Management Style
Impact of Yvon
