Is your company focused on the right things? Do you understand what goals will move your company forward, and how to measure them? OKRs can help. Measure What Matters shows you how to use the OKR management system to identify your priorities, set ambitious goals, clearly measure and track them, and motivate and align everyone on your team.

This system helped Larry Page and Sergey Brin turn a small startup called Google into one of the most innovative companies in the world. Whether your business is large or small, OKRs are invaluable tools. Learn to implement the same management system used by Google, Intel, LinkedIn, Disney, Twitter, and Spotify.

Ideas are easy. Execution is everything.
― John Doerr