Walt Disney is famous for his ability to transform incredibly creative ideas into profitable realities. The process he used to brainstorm and develop theme parks and movies, has turned into a replicable process called “Disney’s Creative Strategy” by NLP expert Robert Dilts in 1994.

Disney’s Creative Strategy can be used to create new products or to solve problems. Its simple to use as an individual, as a team, or even as an organization. The strategy includes three roles or mindsets that each have a specific goal.