Our final 'sports innovator' in the series is Joe Rogan, whose unique and unconventional passion and approach has a lot to teach us.

Warning: this episode features clips with explicit language.

Rogan began a career in comedy in August 1988. In 1997, he started working for the Ultimate Fighting Championship (UFC) as an interviewer and color commentator. In December 2009, Rogan launched a free podcast with his friend and fellow comedian Brian Redban. By August 2010, the podcast was named The Joe Rogan Experience and entered the list of Top 100 podcasts on iTunes. The podcast features an array of guests who discuss current events, political views, philosophy, comedy, hobbies and numerous other topics. On May 19, 2020, Rogan announced that he had signed a multi-year licensing deal with Spotify, worth an estimated $100 million USD, making it one of the largest licensing agreements in the podcast business.