The Moonshots Podcast takes a stroll down Madison Avenue to look at some of the most innovative brands on the planet. We start this series with contrarian approach of Yvon Chouinard the founder of Patagonia.

Join us as we reflect on product innovation and sustainable business growth from a reluctant business man - Yvon Chouinard.

We also have a special guest, the author Patrick Hanlon. Patrick has written a masterpiece book on branding and community - Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future.

Listen to the show

SHOW CLIPS

A-BLOCK - ORIGINS

• Entrepreneurs are like Juvenile Delinquents

• First Product - Solving Problems

• Oh No! I’m a Businessman

• Origin of Patagonia Brand

B-BLOCK - PURPOSE

• Dual Mission - Great Product/Do Little Harm

• Cradle-to-Cradle Polyester

• Natural, Sustainable Business Growth

C-BLOCK - PHILOSOPHY & PEOPLE

• Hire Responsible, Let them Surf

• Autonomy as a Management Style

• Impact of Yvon